Back to work
Post Transition Ltd is a social enterprise aimed at highlighting the value of ex-service personnel to workplaces and companies. They needed a business set up, including websites, social and supporting content for their two audiences - the workplaces and companies, and ex-service personnel. And to launch the organisation, Post Transition was planning an event where a beautifully produced film, The Bell Bird, would tell the story of the company’s beginnings and highlight why ex-service personnel needed this support.
Cue Wove. With different audiences, we set about creating the right strategies for each. First up was the launch of Post Transition to workplaces and companies with strategy and delivery of content marketing, social channels and a website. For the ex-service personnel, we collaborated on the build of a locally-led portal to connect ex-service personnel to each other, display services on offer and list employment opportunities across all regions and communities in New Zealand. For the launch of “Bell Bird”, we created event assets and developed the launch campaign. All of this created social buzz delivering over 2K Facebook followers and over 1700 visits to the website in the first month of go live, plus 104.3K views of Where Will the Bell Bird Rest? since launch.