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Laser eye specialists, Re:Vision wanted to capture the attention of local audiences through cinema advertising. Their goal was to showcase those special, not-to-be-missed moments – ones that might pass you by without corrective eye surgery.
We created ‘Moments’, a 60-second ad using existing and stock footage, with new scenes we shot at the clinic. The shots were connected by a consistent theme that amplified the Re:Vision brand. The result was an emotionally stirring cinema ad that encouraged people to see the beauty of life. We also crafted a cut-down version for paid and organic social media and for use on their website.