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Watercare

Services Provided

Creative Direction

Launch Strategy

Copywriting

Website Design

Digital Design

The Challenge

Watercare wanted to launch an innovative learning and development tool that would promote their new People and Capability (P&C) vision to the company’s employees. They had the name but needed an identity that would integrate with Watercare’s brand.

The Solution

We created a campaign and suite of assets that energetically launched the tool and messaging, in harmony with the Watercare brand, vision and values. The campaign included brand and communications design and copywriting to refine the message for the launch and on the e-learning platform. 44% of Watercare employees are millenials and Gen Z are key to the future shaping of the organisation. These audiences expect a seamless interplay between physical and digital experiences at work. The new identity connected strongly with those needs, bringing the new People & Capability vision to life. This let Watercare engage with their millennial and fast-growing iGen audience – the true digital natives.

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